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The History of Engagement Rings and Why Diamonds Are Forever?
From ancient traditions to the iconic "A Diamond is Forever" sentiment, explore the rich history of engagement rings and how Royal Asscher's heritage craftsmanship and patented diamond cuts continue to...
Edward Asscher: A Legacy of Brilliance and Responsibility
Fifth-generation leader Edward Asscher reflects on five decades in the diamond world — from preserving the Royal Asscher heritage to shaping global ethical standards through the Kimberley Process. In this...
Royal Asscher Cut or Royal Asscher Emerald Cut?
When comparing timeless diamond styles, few cuts rival the elegance of the Royal Asscher Cut and the Royal Asscher Emerald Cut. Both are step-cut diamonds known for their symmetry, clarity,...
A Legacy of Integrity: Ethics & Sustainability at Royal Asscher
A Legacy of Integrity: Ethics & Sustainability at Royal Asscher At Royal Asscher, luxury and responsibility go hand in hand. In this article, we explore how our commitment to ethical...
Push Present Ideas
Celebrate the arrival of a new baby with unforgettable push presents diamond jewelry. From sparkling rings and elegant earrings to personalized bracelets and unique pendants, find the perfect gift that...
Bespoke Service - What is it and how can YOU use it?
When it comes to shopping for diamonds and fine jewelry today, the options truly are endless, and the Internet puts those options just a click away from your browsing fingertips....
How to choose the perfect diamond
Every diamond has its own personality and characteristics, much like each of us. This can make choosing the best diamond a difficult decision, especially if you don’t know the basics.
Meet the Asschers
The Asscher Family Entrusted by the greatest diamond lovers to bring out the ultimate beauty in diamonds, the Asscher family of the House of Royal Asscher continues cutting the...