Royal Asscher Diamonds Engagement, Wedding and Eternity Bands

Bridal Jewellery

Momentous occasions deserve magnificent engagement rings. Royal Asscher's diamonds and bridal jewellery are crafted with magical celebrations of love in mind. Expressive, alluring settings with Royal Asscher's four signature patented diamonds all blazing with beauty and light and sparkle.


Exclusive Patented Diamond Cuts

Four classic diamond shapes, researched, re-imagined and sculptured to amplify their beauty beyond all others. Each diamond rare, incomparable and patented; the Royal Asscher® Cut, the Royal Asscher® Oval, the Royal Asscher® Cushion and the Royal Asscher® Brilliant are the epitome of luxury in diamonds. From a house who have over six generations set fresh standards for the innovation and beautification of fancy diamond shapes. All in the pursuit of perfection.

Fine Jewellery

We love the promise held in a diamond's crystal rough. We love the way diamonds can be cut to enhance their beauty and finessed in jewellery to fascinate. From our iconic Stars collection, to the regal modernity of our DNA collection, high jewellery made just for you, or the romantic promise within our bridal collections… discover your diamond moment.


Artistry, imagination and groundbreaking innovation in diamonds. Our family business has perfected its trade over centuries, each generation adding it’s own rich layers to our legacy.


Famous, magnificent diamonds and a legacy of design and innovation.

A story of tradition upheld, wisdom meeting innovation passing through six generations of a family business.

A story of a diamond manufacturer becoming a jewellery atelier, inextricably linked with some of the world’s most legendary, famous and fabulous diamonds.

A story of a passion, rare and raw to catapult every diamond into fresh echelons of beauty.

A story of relationships and business integrity, from the beating heart of Amsterdam, resonating with thousands of unique customer stories across the globe.


The limited edition Royal Asscher facemask

Mike and Lita Asscher have decided they want to help fight Covid-19. “We have created this very cool and comfortable non-medical fabric facemask and are selling it online, with all profits going to Scientists at the LUMC (Leiden University Medical Center)"