Royal Asscher Cut
Almost 100 years after the Original Asscher Cut was first conceived, Joseph Asscher’s great-grand nephews, Edward and Joop Asscher, revised the design, adding sixteen additional facets to make it reminiscent of the Cullinan II diamond of the Imperial Crown.
The result is a ravishing 74 facet step-cut square diamond, absorbing the light from each angle, creating an endless mirrored pool effect, a kaleidoscope of colors, catching the eye with the brilliance of a round cut, and mesmerizing it with the rainbow efcect of an emerald cut.
The Royal Asscher Cut’s unique aesthetic inspired our tradition of 74 facets in every diamond.
Designers - Edward and Joop Asscher
Royal Asscher Oval
Edward and Mike Asscher set out to master the tricky accomplishment of creating the perfect, slender and flattering Royal Asscher Oval by playing with proportions and faceting patterns to uncover a new dynamic fire within the shape.
The result of the work of father and son is a dazzling 74 facetted elegant, elongated shape and precisely rounded corners. The way it captures the light, then transformed and released it with incredible energy and beauty.
Designers: Mike and Edward Asscher
Royal Asscher Brilliant
Our Royal Asscher Brilliant takes the most enduringly popular classic diamond cut and gives it extra head-turning sparkle.
By adding facets on the outside of the diamond, the Royal Asscher Brilliant removes some of the darker elements seen in a traditional round diamond. The effect is a crisp, clear and different diamond, a fresh generation of beauty for this timeless, beloved shape.
Designers: Mike and Edward Asscher
Royal Asscher Cushion
The Royal Asscher Cushion Cut is a modern twist on a vintage classic, combining curved corners with the captivating brilliance of larger stones.
Our Cushion has additional faceting on the table and bottom of its design, 74 in total, which enhance its beauty by expoting the diamond's sparkle potential without losing the soft pillowy elegance of the cut.
Designers - Edward Asscher and Mike Asscher
Royal Asscher Pear
Inspired by Cullinan I, this is an exact copy of the unique details of it. We applied a new and improved pavilion side cullet to ensure even more scintillation can be seen from the stone.
Mike Asscher set out to master the tricky accomplishment of creating the perfect Royal Asscher Pear shape, not to thick not to thin, but just perfect.
The result of the work is a much more scintillated diamond, a perfectly glamourous Pear shape with a modern aesthetic.
Designers – Mike Asscher