Shapes of Love diamond necklace displayed on large diamond pieces with a blue background.

Shapes of Love

Discover the Shapes of Love Collection by Royal Asscher, a stunning selection of 18k gold diamond jewelry. Inspired by our patented diamond shapes, this collection reflects craftsmanship, innovation, and timeless beauty.

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Schedule a call for our Bespoke Service

The Royal Asscher Bespoke service offers a unique, personalized experience like no other. The Asscher family will personally guide you through every step, from selecting the perfect rough diamond to expertly polishing it into your desired Royal Asscher diamond shape.

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The Legacy Behind the Cut

Rare is the diamond cutter willing to sacrifice yield for beauty. Rarer still is one who can do so and increase the value of the stone as a result.

This is the gift Royal Asscher possesses.

Not born with, but a skill meticulously honed over generations and passed on through bloodline, apprenticeship, culture, and calling. A precious ability resulting in a Royal Asscher diamond being the revelation of hidden perfect beauty within a stone millions of years in the making.

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The Family Behind the Cut

Royal Asscher is a family, and a standard six generations have spent nearly two centuries creating.

Founded in Amsterdam in 1854, the Asscher family has remained personally and directly involved in diamond cutting across every generation, with knowledge passed through practice and apprenticeship. Over that time, they have handled more historically significant diamonds than any other diamantaire in history.

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The Promise Behind the Cut

Because nothing lasts forever except diamonds, in fulfilling its credo of 'We cut for beauty', Royal Asscher creates everlasting beauty.

This is the promise fulfilled in each rock ever cut by their hands: an eternal object of beauty. Such a timeless, ageless, flawless gem transcends a single person, which is why a Royal Asscher diamond represents the beginning of a story. From one wearer to the next, the diamond becomes a living time capsule ever-growing with moments,
emotions, and memories

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The Feeling Behind the Cut

Many can cut a diamond expertly. And a handsome rock can be acquired from various reputable places. But there is something remarkably distinct and extraordinary in owning a Royal Asscher.

Whether you are falling in love, giving love, receiving love, feeling love, or simply appreciating the loveliness of nature’s exquisite beauty, a Royal Asscher diamond gives you the perfect vocabulary to say every word necessary in majestic silence.

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