Royal Asscher stories
Gallery
For 172 years, Royal Asscher has been shaping the world of diamonds. Explore our heritage and hear the stories told by the Asschers themselves.
heritage
We Cut for Beauty
A glimpse into the process of how We Cut For Beauty.
heritage
Royal Asscher HQ
Our offices are still in the same building in Amsterdam where our diamond cutting began over a century ago, a central part of the Diamond Area and the place we still call home.
Royals
Queen Elizabeth II
One of the most memorable days in Royal Asscher’s history: the day Queen Elizabeth II visited our offices in Amsterdam. Lita shares the story of the visit, while Edward reflects on his memories of that day, when he was just 10 years old.
Royals
Queen Máxima
Ever wondered about the story behind the engagement ring of Her Majesty Queen Máxima of the Netherlands? As Lita explains, the iconic orange diamond at its center was cut by her father Edward Asscher and his brother Joop. A piece of history fit for royalty in every sense.
Heritage
"Royal" Title
When history repeats itself. Discover why our name carries ‘Royal’.
Cullinan series
“Granny’s Chips”
The Cullinan III and IV: two rare diamonds cut from the legendary Cullinan diamond, set together as the beloved “Granny’s Chips” brooch. A treasured heirloom passed down from Queen Mary to Queen Elizabeth II, and worn as a symbol of enduring royal legacy.
Cullinan series
Sovereign’s Sceptre
It all started in 1908, when Joseph Asscher cut the Cullinan I, now set in the Sovereign’s Sceptre.
Cullinan series
Imperial State Crown
The Cullinan II, now set in the Imperial State Crown, is one of the most recognisable diamonds in the British Crown Jewels.
Sustainability
Kimberly Process
The Kimberley Process was established to help prevent the flow of conflict diamonds and bring more transparency to the global diamond trade. It’s a crucial part of a broader effort to ensure traceability and responsibility in the industry.
Sustainability
Responsible Jewelry Council
Royal Asscher always strives to uphold the highest standards of corporate social responsibility. To this end, we were certified against the Responsible Jewellery Council’s 2013 Code of Practices (COP 2013), and we are proud to have successfully passed the audit and obtained re-certification to the Responsible Jewellery Council's 2019 Code of Practices (COP 2019) in October 2024.
Sustainability
Why We Patent?
Our patented diamond cuts ensure each Royal Asscher diamond reflects the same standards and expertise we’ve honed for generations
sustainability
India Part I
On a recent visit to India, Lita spent time inside the factories of our longstanding partners. From rough selection to polishing, she saw every step of the process firsthand. We’ve built relationships with partners who share our values and our eye for detail. Their craftsmanship is an extension of our own, and every diamond reflects the care and precision we hold ourselves to.
sustainability
India Part II
During her recent trip to India, Lita also visited schools supported by the diamond industry. Spaces filled with learning, energy, and opportunity. It’s a powerful reminder that the impact of diamonds can reach far beyond the piece itself. Supporting communities is part of what makes this work meaningful.
Sustainability
India Part III
From Amsterdam to India, Lita Asscher takes you behind the brilliance.
memory of diamonds
Excelsior
Cutting the Excelsior Diamond was a pivotal moment in Royal Asscher’s history. Each diamond from the Excelsior has had its own journey, and we’re always intrigued to see where they end up.
memory of diamonds
Trisakti Diamond
Edward shares the story of the Trisakti Diamond, a 166-carat diamond discovered through a partnership between his Uncle Joe and Indonesia in the 1960s.
memory of diamonds
Goldfish Diamond
Memory of a Diamond.Edward shares the story of The Goldfish Diamond, a rare, red diamond that once crossed his path, and how it came full circle years later.
memory of diamonds
Elizabeth Taylor
One of Elizabeth Taylor’s favorite pieces of jewelry was her iconic Asscher cut diamond ring. A ring that Lita had the chance to try on before it was auctioned in 2011.
Schedule a call for our Bespoke Service
The Royal Asscher Bespoke service offers a unique, personalized experience like no other. The Asscher family will personally guide you through every step, from selecting the perfect rough diamond to expertly polishing it into your desired Royal Asscher diamond shape.
Discover Royal Asscher Collection
