The Science and Art Behind Exceptional Diamonds
Diamond Cut Explained: The Hidden Geometry Behind Brilliance and Proportions
Among the 4Cs — cut, color, clarity, and carat weight — it is diamond cut that has the greatest influence on how a diamond actually appears once worn. Cut determines...
How to Choose a Cut That Hides Flaws While Maximizing Face‑Up Size
Learn which diamond shapes and cuts conceal inclusions best, which maximize face-up size, and how brilliance and setting choices affect appearance.
2026 Guide: Which Diamond Cut Holds Its Value Best This Year
In this 2026 guide, Royal Asscher explores which diamond cuts hold their value best over time. Discover how cut quality, market demand, and certification influence long-term value, and why the...
How to choose the perfect diamond
Every diamond has its own personality and characteristics, much like each of us. This can make choosing the best diamond a difficult decision, especially if you don’t know the basics.
Why is the Royal Asscher Cut better than the Asscher Cut?
Buying a diamond engagement ring starts with choosing a shape. Here’s everything you need to know about why a Royal Asscher Cut is better than an Asscher Cut.