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Royal Asscher Cut or Royal Asscher Emerald Cut?
When comparing timeless diamond styles, few cuts rival the elegance of the Royal Asscher Cut and the Royal Asscher Emerald Cut. Both are step-cut diamonds known for their symmetry, clarity,...

A Legacy of Integrity: Ethics & Sustainability at Royal Asscher
A Legacy of Integrity: Ethics & Sustainability at Royal Asscher At Royal Asscher, luxury and responsibility go hand in hand. In this article, we explore how our commitment to ethical...

Push Present Ideas
A joyful occasion to be cherished forever, the birth of a child begets a truly beautiful and memorable gift that will last her a lifetime.

Bespoke Service - What is it and how can YOU use it?
When it comes to shopping for diamonds and fine jewelry today, the options truly are endless, and the Internet puts those options just a click away from your browsing fingertips....

How to choose the perfect diamond
Every diamond has its own personality and characteristics, much like each of us. This can make choosing the best diamond a difficult decision, especially if you don’t know the basics.

Meet the Asschers
The Asscher Family Entrusted by the greatest diamond lovers to bring out the ultimate beauty in diamonds, the Asscher family of the House of Royal Asscher continues cutting the...

Why is the Royal Asscher Cut better than the Asscher Cut?
Buying a diamond engagement ring starts with choosing a shape. Here’s everything you need to know about why a Royal Asscher Cut is better than an Asscher Cut.

A gift for every occasion - Classic diamond jewelry
Classic diamond pieces goes with everything and stands the test of time. But what is a classic diamond piece and what should you search for that will not fall to...