At Royal Asscher, every diamond tells a story. But beyond its brilliance lies a deeper commitment—a story of integrity, responsibility, and purpose. Since 1854, we have believed that true luxury is not only defined by beauty, but by the values that shape it.
"As sixth generation diamantaires, the decisions we make today will shine a guiding light for the generations after us. Just as we reveal a diamond's hidden brilliance through patient craftsmanship, we must unveil the path to sustainability through purposeful innovation." — Lita and Mike Asscher, Co-Presidents.
Why Responsible Diamond Sourcing Matters?
The diamond industry has long faced challenges over the origins of its stones. At Royal Asscher, we recognize the responsibility that comes with crafting fine jewelry. We believe that each diamond should reflect not just light, but ethics. This is why we have taken deliberate steps to ensure that our sourcing practices are transparent, traceable, and rooted in respect for human rights and the environment.
Through our family's leadership in global diamond governance, we extend our influence far beyond our own operations. Lita Asscher serves as an Ambassador of the World Diamond Council and Mike Asscher holds a position as a board member of the same organization, allowing us to actively shape industry-wide ethical standards and practices.
Our Commitment: Responsible Jewellery Council Membership
Royal Asscher is a proud member of the Responsible Jewellery Council (RJC), an international organization dedicated to promoting ethical, social, and environmental practices throughout the jewelry supply chain. Our RJC certification reflects our ongoing dedication to integrity in every facet of our business: from ethical diamond sourcing to design, production, and retail.
The RJC sets international standards that cover human rights, labor rights, environmental impact, and responsible mining. Through regular audits and transparent business practices, we ensure that our operations meet or exceed these global benchmarks.
Supporting the Kimberley Process for Conflict-Free Diamonds
We are committed to the elimination of conflict diamonds from the global supply chain. The Kimberley Process is a joint initiative involving governments, industry, and civil society that helps prevent the flow of conflict diamonds into the market.
This commitment runs deep in our family heritage. Edward Asscher, who recently retired from our family business, was a co-pioneer of the Kimberley Process, helping establish this crucial framework for preventing conflict diamonds from entering legitimate trade.
By strictly adhering to the Kimberley Process Certification Scheme, we guarantee that our diamonds are conflict-free and sourced from legitimate, ethical channels. Every stone we select honors the dignity of its origin and supports responsible diamond mining communities.
Sustainability in Diamond Craftsmanship
Our commitment to responsibility extends beyond sourcing. Sustainability is woven into the very fabric of our diamond design and production processes. From our office in Amsterdam, we prioritise:
-
Thoughtful craftsmanship over mass production
-
Responsible material use and waste reduction
-
Designs that stand the test of time, reducing the need for frequent replacement
Every Royal Asscher piece is created to be an heirloom—lasting not just in form, but in meaning.
The Future of Sustainable Luxury
Our heritage and multigenerational outlook encourages us to think beyond short-term considerations. As we look ahead, our mission remains clear: to redefine what luxury means in the modern world. We are investing in innovation, partnerships, and education that promote ethical diamond sourcing and sustainable jewelry practices across the industry.
By balancing our storied heritage with forward-thinking innovation, we honor our legacy while ensuring that Royal Asscher remains a leader in both diamond excellence and sustainability. We invite you to join us in creating a legacy of responsibility and beauty for generations to come—an enduring legacy like diamonds themselves.
When you choose Royal Asscher, you're choosing more than a diamond. You're choosing a legacy of care, a commitment to excellence, and a future built on responsibility. Because we believe that diamonds should not only look good—they should do good.