The Science and Art Behind Exceptional Diamonds
Royal Asscher Cut or Royal Asscher Emerald Cut?
When comparing timeless diamond styles, few cuts rival the elegance of the Royal Asscher Cut and the Royal Asscher Emerald Cut. Both are step-cut diamonds known for their symmetry, clarity,...
A Legacy of Integrity: Ethics & Sustainability at Royal Asscher
A Legacy of Integrity: Ethics & Sustainability at Royal Asscher At Royal Asscher, luxury and responsibility go hand in hand. In this article, we explore how our commitment to ethical...
Push Present Ideas
Celebrate the arrival of a new baby with unforgettable push presents diamond jewelry. From sparkling rings and elegant earrings to personalized bracelets and unique pendants, find the perfect gift that...
Bespoke Service - What is it and how can YOU use it?
When it comes to shopping for diamonds and fine jewelry today, the options truly are endless, and the Internet puts those options just a click away from your browsing fingertips....
Meet the Asschers
The Asscher Family Entrusted by the greatest diamond lovers to bring out the ultimate beauty in diamonds, the Asscher family of the House of Royal Asscher continues cutting the...
A gift for every occasion - Classic diamond jewelry
Classic diamond pieces goes with everything and stands the test of time. But what is a classic diamond piece and what should you search for that will not fall to...
The World’s First Patented Diamond
Our diamond patent story began in 1902 when Joseph Asscher created the original Asscher Cut. Since then, every generation of the Asscher family at Royal Asscher has contributed to the growth of our...
Tolstraat 127, Amsterdam
The Asscher Diamond Company chose Tolstraat 127, Amsterdam, to set up its factory with the building's massive windows that let in ample light being the main draw for its selection....