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Edward Asscher with gemologist Leone Langeslag
Edward Asscher: A Legacy of Brilliance and Responsibility

Fifth-generation leader Edward Asscher reflects on five decades in the diamond world — from preserving the Royal Asscher heritage to shaping global ethical standards through the Kimberley Process. In this...

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Close-up of a woman's hands resting on a light fabric surface, wearing a Royal Asscher cut diamond engagement ring paired with a matching Royal Asscher diamond wedding band. Both rings feature elegant step-cut diamonds and a sophisticated double-band look
Royal Asscher Cut or Royal Asscher Emerald Cut?

When comparing timeless diamond styles, few cuts rival the elegance of the Royal Asscher Cut and the Royal Asscher Emerald Cut. Both are step-cut diamonds known for their symmetry, clarity,...

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Lita and Mike Asscher standing outside the Royal Asscher Diamond Company historic building, looking thoughtfully into the distance; Lita wears a light blue suit and Mike a navy pinstripe blazer, evoking a sense of leadership and elegance.
A Legacy of Integrity: Ethics & Sustainability at Royal Asscher

A Legacy of Integrity: Ethics & Sustainability at Royal Asscher At Royal Asscher, luxury and responsibility go hand in hand. In this article, we explore how our commitment to ethical...

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