"Cut for Beauty" – A Legacy of Diamond Excellence

For over 170 years, the Asscher family has followed one rule: every diamond must be Cut for Beauty.
More than a motto, this is our legacy. It defines how we craft each Royal Asscher diamond — with brilliance, precision, and timeless elegance at the core.

At Royal Asscher, cutting a diamond means revealing its true soul. Each stone is a natural masterpiece. Our expert cutters shape every facet with care, unlocking unmatched light performance and beauty.

We never cut for carat weight or convenience. Every detail, from angle to polish, is designed to enhance brilliance, fire, and clarity. We cut for beauty.

What makes a Royal Asscher diamond truly unique?

• Over 170 years of heritage and diamond-cutting expertise

• The original Asscher Cut, known for its hypnotic symmetry and depth

• Hand-finished precision facets for maximum sparkle

• A legacy of craftsmanship trusted by royalty and collectors

• Our signature Cut for Beauty standard, held to the highest level

Our story began with Joseph Asscher, who famously cut the legendary Cullinan Diamond — the largest gem-quality diamond ever discovered. His legacy continues in every Asscher Cut diamond we craft today.

This tradition of innovation and artistry lives on. With generations of experience behind every stone, we continue to push the boundaries of diamond cutting, light reflection, and design excellence.

At Royal Asscher, Cut for Beauty is more than a philosophy — it’s our passion.
We don’t just make jewelry. We create meaningful pieces that mark life’s most cherished moments: love, milestones, and memories that last a lifetime.

Every Royal Asscher diamond tells a story shaped over 170 years — a story of brilliance, elegance, and, of course, a diamond Cut for Beauty.