Explore our Collections
"Cut for Beauty" – A Legacy of Diamond Excellence
For over 170 years, the Asscher family has followed one guiding belief: every diamond should be Cut for Beauty.
At Royal Asscher, cutting a diamond means revealing its soul. Our expert craftsmanship transforms each stone into a masterpiece of brilliance, elegance, and precision.
Discover the story behind our legacy — and how we continue to shape the future of fine diamond cutting.
How to Buy an Engagement Ring in a Few Simple Steps
Choosing an engagement ring is one of life’s most meaningful decisions — and at Royal Asscher, we’re here to guide you every step of the way.
Our expert guides are designed to simplify the process, from understanding diamond quality to finding your perfect ring size. Whether you’re exploring timeless engagement rings or bespoke creations, you’ll find trusted advice to help you choose a piece as enduring as your love story.
Diamonds Beyond Beauty
Royal Asscher, a prestigious name in the diamond industry since 1854, has been crafting diamonds that transcend time and embody the essence of "Beyond Beauty." As a family-driven business, Royal Asscher specializes in heirloom-quality, patented diamonds that are renowned for their unparalleled brilliance and radiant sparkle.
Every diamond we craft is ethically sourced and conflict-free, ensuring the highest standards of quality and responsibility. With a legacy built on artistry and precision, Royal Asscher diamonds represent the pinnacle of luxury, making them the ultimate choice for those seeking timeless beauty and sophistication.
Blogs
Push Present Ideas
A joyful occasion to be cherished forever, the birth of a child begets a truly beautiful and memorable gift that will last her a lifetime.
Bespoke Service - What is it and how can YOU use it?
When it comes to shopping for diamonds and fine jewelry today, the options truly are endless, and the Internet puts those options just a click away from your browsing fingertips....
How to choose the perfect diamond
Every diamond has its own personality and characteristics, much like each of us. This can make choosing the best diamond a difficult decision, especially if you don’t know the basics.