The Golden Book
Since our doors at Tolstraat 127 in Amsterdam opened 167 years ago, an extraordinary range of human beings has walked our corridors. From heads of state to captains of industry and introverted intellectuals to glamorous celebrities, those who met with us wore many hats. Some even wore crowns. Despite this variety, all our visitors shared one common trait - they were true diamond lovers at heart. Since the early days of Royal Asscher, at the end of every visitor’s tour of our office and in-house atelier, a register would be presented to the guest with a humble request to pen some words of their visit. Now over 100 years old, this ‘Golden Book’ is a testimony of our many visitors, with page after page of personal messages from Emperors, Kings, Queens, Princes, Princesses, Dukes, Duchesses, Ambassadors, magnates, stars, luminaries, and emissaries of every type from all corners of the world.A treasure-trove of anecdotes, heartwarming messages, and memories of a bygone era, Royal Asscher’s Golden Book is one of our most cherished possessions - a leatherbound collection of ink on papyrus describing the manifold delights only diamonds can conjure.