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Push Present Ideas

A joyful occasion to be cherished forever, the birth of a child begets a truly beautiful and memorable gift that will last her a lifetime.

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Bespoke Service - What is it and how can YOU use it?

When it comes to shopping for diamonds and fine jewelry today, the options truly are endless, and the Internet puts those options just a click away from your browsing fingertips....

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How to choose the perfect diamond

Every diamond has its own personality and characteristics, much like each of us. This can make choosing the best diamond a difficult decision, especially if you don’t know the basics.

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Meet the Asschers

  The Asscher Family Entrusted by the greatest diamond lovers to bring out the ultimate beauty in diamonds, the Asscher family of the House of Royal Asscher continues cutting the...

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Why is the Royal Asscher Cut better than the Asscher Cut?

Buying a diamond engagement ring starts with choosing a shape. Here’s everything you need to know about why a Royal Asscher Cut is better than an Asscher Cut.

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A gift for every occasion - Classic diamond jewelry

Classic diamond pieces goes with everything and stands the test of time. But what is a classic diamond piece and what should you search for that will not fall to...

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The World’s First Patented Diamond

Our diamond patent story began in 1902 when Joseph Asscher created the original Asscher Cut. Since then, every generation of the Asscher family at Royal Asscher has contributed to the growth of our...

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Tolstraat 127, Amsterdam

The Asscher Diamond Company chose Tolstraat 127, Amsterdam, to set up its factory with the building's massive windows that let in ample light being the main draw for its selection....

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