Explore our Collections
"Cut for Beauty" – A Legacy of Diamond Excellence
For over 170 years, the Asscher family has been dedicated to one timeless principle: every diamond must be “Cut for Beauty”. This is more than just a tagline, this commitment defines our legacy, ensuring unparalleled craftsmanship, brilliance, and elegance in every Royal Asscher diamond.
At Royal Asscher, cutting a diamond is more than shaping a stone, our expert diamond cutting process uncovers the soul within. Each diamond is a natural masterpiece, and our passion lies in unlocking its full potential.
Anytime, anywhere diamond perfection.
Our Classics is a collection handcrafted to be stunning beauty statements for every occasion. Be it a piece with a singular diamond or a cluster of dazzling stunners, a delicate pavé or unmissable solitaire, a Classics piece caters to the diamond desire of everyone. Our Classics represent jewelry that transcends time with diamond masterpieces that whisper glamor and excitement at their most elegant.
Diamonds Beyond Beauty
Royal Asscher, a prestigious name in the diamond industry since 1854, has been crafting diamonds that transcend time and embody the essence of "Beyond Beauty." As a family-driven business, Royal Asscher specializes in heirloom-quality, patented diamonds that are renowned for their unparalleled brilliance and radiant sparkle.
Every diamond we craft is ethically sourced and conflict-free, ensuring the highest standards of quality and responsibility. With a legacy built on artistry and precision, Royal Asscher diamonds represent the pinnacle of luxury, making them the ultimate choice for those seeking timeless beauty and sophistication.
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Push Present Ideas
A joyful occasion to be cherished forever, the birth of a child begets a truly beautiful and memorable gift that will last her a lifetime.
Bespoke Service - What is it and how can YOU use it?
When it comes to shopping for diamonds and fine jewelry today, the options truly are endless, and the Internet puts those options just a click away from your browsing fingertips....
How to choose the perfect diamond
Every diamond has its own personality and characteristics, much like each of us. This can make choosing the best diamond a difficult decision, especially if you don’t know the basics.