https://royalasscher.com/blogs/royal-asscher-blog/the-house-of-asscher 2026-08-26T11:09:39+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/AdobeStock_242255229_0.5x_16d7056d-064b-4c1b-9558-b2e2b40c6657.jpg?v=1787735379 Ethics https://royalasscher.com/blogs/royal-asscher-blog/the-cullinan-diamond 2025-05-28T15:13:20+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/Joseph_Asscher_Cutting_Cullinan_18d10bd3-c5c8-4958-b171-08f821c5d2a4.jpg?v=1748438000 The Cullinan https://royalasscher.com/blogs/royal-asscher-blog/the-excelsior 2023-10-03T16:24:12+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/the-excelsior-diamond-discovery-being-inspected-by-the-asschers.jpg?v=1696343052 The Excelsior https://royalasscher.com/blogs/royal-asscher-blog/tolstraat-127-amsterdam 2023-10-03T16:24:39+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/61939704300e605aca88c9da_1555064768-building.jpg?v=1637071656 Tolstraat 127, Amsterdam https://royalasscher.com/blogs/royal-asscher-blog/the-worlds-first-patented-diamond 2023-01-12T14:50:42+01:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/MAZ_EPD_HET_First-Families_Royal-Asscher_cutting_IMG_5x4_637b60aa-5613-45f5-8275-a1b87197a7c4.jpg?v=1638535103 The World’s First Patented Diamond https://royalasscher.com/blogs/royal-asscher-blog/meet-the-asschers 2025-10-27T16:37:15+01:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/22Feb2023_2928.jpg?v=1684311959 Meet the Asschers https://royalasscher.com/blogs/royal-asscher-blog/a-gift-for-every-occasion-classic-diamond-jewelry 2023-04-18T13:40:56+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/6_1.png?v=1680698538 A gift for every occasion - Classic diamond jewelry https://royalasscher.com/blogs/news/why-is-the-royal-asscher-cut-better-than-the-asscher-cut 2026-05-19T12:55:19+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/2022_05_11_Royal_Asscher_sfeeW19280155_6961105b-ded3-42bf-b8fc-cba269227483.jpg?v=1779188119 Why is the Royal Asscher Cut better than the Asscher Cut? Royal Asscher Cut Diamond Ring with blue background https://royalasscher.com/blogs/news/how-to-choose-the-perfect-diamond 2026-05-19T12:55:49+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/RA_diamond.png?v=1779188149 How to choose the perfect diamond https://royalasscher.com/blogs/royal-asscher-blog/bespoke-service-what-is-it-and-how-can-you-use-it 2023-08-01T15:39:18+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/22Feb2023_1410.jpg?v=1690897079 Bespoke Service - What is it and how can YOU use it? https://royalasscher.com/blogs/royal-asscher-blog/push-present-ideas 2025-08-25T15:56:30+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/2023_02_16_Royal_Asscher_sfeer61611_50_5a0d172b-acb1-4649-818f-b57e27e013e8.jpg?v=1756130181 Push Present Ideas https://royalasscher.com/blogs/royal-asscher-blog/a-legacy-of-integrity-ethics-sustainability-at-royal-asscher 2025-04-28T10:33:22+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/22Feb2023_3093_68b18022-dc7f-4efa-8f37-eb34ee957752.jpg?v=1745829202 A Legacy of Integrity: Ethics & Sustainability at Royal Asscher Lita and Mike Asscher standing outside the Royal Asscher Diamond Company historic building, looking thoughtfully into the distance; Lita wears a light blue suit and Mike a navy pinstripe blazer, evoking a sense of leadership and elegance. https://royalasscher.com/blogs/royal-asscher-blog/royal-asscher-cut-vs-emerald-cut 2025-06-04T13:38:33+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/2023_06_27_Royal_Asscher_model43276_f3d2678e-1413-421c-9814-fa2aee0d987c.jpg?v=1749037113 Royal Asscher Cut or Royal Asscher Emerald Cut? Close-up of a woman's hands resting on a light fabric surface, wearing a Royal Asscher cut diamond engagement ring paired with a matching Royal Asscher diamond wedding band. Both rings feature elegant step-cut diamonds and a sophisticated double-band look https://royalasscher.com/blogs/royal-asscher-blog/why-patented-diamond-cuts-define-the-royal-asscher-legacy 2025-12-01T10:18:18+01:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/ASSCHER_362_8ad792e8-f270-4406-b311-d8c470d5f455.jpg?v=1764580698 Why Patented Diamond Cuts Define the Royal Asscher Legacy? https://royalasscher.com/blogs/royal-asscher-blog/history-of-engagement-rings 2025-10-27T16:34:06+01:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/DSC_8862_672ccdb4-4e81-43ae-8946-20824c4f7fdf.jpg?v=1757342156 The History of Engagement Rings and Why Diamonds Are Forever? https://royalasscher.com/blogs/royal-asscher-blog/edward-asscher-a-legacy-of-brilliance-and-responsibility 2025-08-11T13:02:30+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/516920316_18515398576020358_5661279304350934478_n_1ce82297-283a-4f2f-885a-926f4cfb6f39.jpg?v=1754910150 Edward Asscher: A Legacy of Brilliance and Responsibility Edward Asscher with gemologist Leone Langeslag https://royalasscher.com/blogs/royal-asscher-blog/holiday-gift-ideas 2025-10-27T16:29:56+01:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/2022_09_28_royal_asscher_model_W3964497_ae50d301-83c9-456d-b526-d1cf9f8fc095.jpg?v=1760444243 October Holiday Gift Guide: Timeless Jewelry for Every Celebration https://royalasscher.com/blogs/royal-asscher-blog/how-to-wear-engagement-ring-and-wedding-band 2025-10-27T16:31:55+01:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/ASSCHER_310_3a9be016-ba7e-4a94-b73c-289c293d0158.jpg?v=1761555820 How to wear engagement ring and wedding band? Royal Asscher Oval three stone ring with oave wedding band is placed in blue velvet Royal Asscher engagement box. https://royalasscher.com/blogs/royal-asscher-blog/diamond-cut-value-brilliance-guide 2026-06-10T13:28:14+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/4O7A0593-2_626a27e9-e706-442b-b732-3c35044eab31.jpg?v=1781090894 2026 Guide: Which Diamond Cut Holds Its Value Best This Year https://royalasscher.com/blogs/royal-asscher-blog/royal-asscher-diamond-cutting-standard 2026-07-23T15:58:37+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/4O7A9819_1c5f21f8-af2b-4283-82b5-6ae73b677869.jpg?v=1784815117 5 Reasons Why Royal Asscher Sets the Highest Standard in Diamond Cutting https://royalasscher.com/blogs/royal-asscher-blog/diamond-cutting-standards-pioneers 2026-03-04T11:46:09+01:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/IMG1014_45207172-82e8-4316-9884-906f7b1810de.jpg?v=1772621169 6 Iconic Diamond Cutters Who Redefined the Diamond Cutting Standards https://royalasscher.com/blogs/news/diamond-cut-hide-inclusions-face-up-size 2026-07-23T11:00:48+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/4O7A8745_a1d22b49-7c4c-4193-b14a-a551c27403fb.jpg?v=1784797248 How to Choose a Diamond Cut That Hides Flaws and Looks Bigger Mike Asscher is closely inspecting the diamond https://royalasscher.com/blogs/news/diamond-cut-explained 2026-07-23T12:05:13+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/250123_BTS_videoshoot_by_Iconomic00047_7b0f2845-f579-4b38-a1ba-4817e2bbdba6.jpg?v=1784801113 Diamond Cut Explained: The Hidden Geometry Behind Brilliance and Proportions https://royalasscher.com/blogs/news/a-diamond-for-every-day 2026-07-22T16:44:11+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/Post_12_b10b104f-eacb-45b7-97bf-85a0cea82e02.jpg?v=1784731451 A Diamond for Every Day: Choosing a Cut You'll Love for a Lifetime royal asscher cut in royal blue velvet ring holder https://royalasscher.com/blogs/news/what-clarity-grade-is-best-for-an-royal-asscher-cut-diamond 2026-06-29T15:17:45+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/BPdeSilva_Deco_Centennial_Gilded_Diamond_Ring_13543f81-e72d-473b-bbf1-97c61cccb2e6.jpg?v=1782739065 What Clarity Grade Is Best for a Royal Asscher Cut Diamond? https://royalasscher.com/blogs/royal-asscher-blog/round-oval-cushion-or-asscher-cut-the-diamond-shapes-behind-the-world-s-most-iconic-love-stories 2026-07-22T14:51:05+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/2022_05_11_Royal_Asscher_sfeeW19280256_5de059d7-5de9-4d23-b692-f3e7eb7ebc8f.jpg?v=1784724665 Round, Oval, Cushion & Royal Asscher cut: Four Iconic Diamond Shapes. One Family’s Pursuit of Light. the group shot of four engagement rings, including Royal Asscher cushion, Royal Asscher cut, Royal Asscher brilliant. The rings are placed against the grey background https://royalasscher.com/blogs/royal-asscher-blog/what-makes-a-diamond-worth-it 2026-08-26T10:11:33+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/ASSCHER_88_d1b5e84f-607d-49d7-94b2-93413a93ce63.jpg?v=1787731763 What Makes a Diamond Worth It? The True Value Behind a Royal Asscher Diamond https://royalasscher.com/blogs/royal-asscher-blog/the-cut-that-started-it-all-royal-asscher-and-the-case-for-judgment-over-grading 2026-09-17T10:16:05+02:00 weekly https://cdn.shopify.com/s/files/1/0607/2021/8365/articles/portrait_until31082021_Photograph_Yoshihito_Sasaguchi_Lita_Mike_Edward_d7340468-ea89-4304-9bb0-1d3a564ebbc5.jpg?v=1789632965 The Cut That Started It All: Royal Asscher and the Case for Judgment Over Grading